5 Free Digital Marketing Tools to Boost Your Sales
Digital marketing is the modern business strategy; it is all the efforts for marketing through digital channels. Using the power of online technologies, your online presence is your way to reach and engage your targeted clients. Many marketing tools could help you in that pursuit. Some of them you need to pay for, and others are free. We are going to introduce 5 of the free marketing tools that you can use to boost your digital marketing and explain how they could help you increase your sales.
Canva
Suppose you are an owner of an online business. In that case, you want to create the best visual marketing content, such as images, brochures, business cards, presentations, and flyers, and the best place to do so is Canva. You can easily use Canva as a marketing tool for creative designs for your business. Its unique graphics templates shall serve all your needs, and boosting the images you create on Canva shall increase your reach and, accordingly, increase your sales.
You can use one of its pre-arranged templates, and if you desire to create your own design, you can also do so. With Canva Pro, you can connect your social media accounts; that way, you can directly post from Canva. This has a fee, but it has a free trial. Join the 175 million people using Canva monthly and benefit from it to boost your business and increase your sales.
Buffer
Buffer is a marketing tool for social media management. It allows you to manage your social media channels from one location, schedule posts, promote content, and monitor performance. Buffer will help you run your business's social media accounts easily and consume less time and resources.
Buffer offers a free plan for 3 of your social media accounts. You can schedule up to 10 posts per channel at a time. Through Buffer Reply, you can reply to customer comments and messages. Buffer schedules posts and posts them accordingly.
Buffer has a very straightforward creating, posting and scheduling technique and is user-friendly. Buffer also provides customized reports and tracks the impressions and engagements on your posts, your followers and the quality of your reach. Through Buffer, you can use a team management tool where you can decide who in your team has access to what, and it incorporates AI features in your work. If you are an owner of a small business or a beginner creator, Buffer would be a good choice.
SurveyMonkey
Professional and smart marketers go directly to their audience. Knowing who the audience is and their demographics is always an efficient tool for marketing your product or service. Survey Monkey is a free marketing tool that will give you all the information you need about your audience, their age and gender, feedback about your new products, and audience expectations.
You can create a detailed survey using SurveyMonkey and present it to your targeted audience on various platforms, such as Social media, Mobile, Web, and emails.
You can create a free Survey from scratch with 10 of your most desired questions (unlimited free surveys are allowed but limited to 10 questions each) that you wish your audience to answer. You can even browse the database for previously tailored surveys that match your needs. You can also customize the look of your survey by adding your logo and choosing the theme of your design that you feel matches your business. You can also choose how you want to send it out and collect the audience response.
Google keyword planner
In a previous article, we talked about SEO and its importance in digital marketing and boosting your online business, so now you probably know the importance of choosing the right keywords.
If you plan a marketing campaign, use Google keyword planner. It's one of the Google ad tools, and it will help you choose the best keywords by suggesting the most relevant keywords to your business. It shall also provide data on the volume of searches for these words and the competition. You shall achieve great reach to your targeted customers with the right keywords. All you need is to have a Google account.
Klear
Klear will partner you with social media influencers related to your Industry, which can create a booming marketing campaign for your business. Such a partnership can get your products or services to the right audience. Finding the right influencer is the key to the success of your campaign.
The platform allows you to find key influencers in your industry on Instagram, Twitter, YouTube, and Facebook. It will analyze their potential reach and even measure the success of your marketing campaign. Surprisingly, it will also help you filter influencers by location if your campaign is localized. It is like reaching your audience through their role model influencers. Using Klear attracts new followers and achieves a successful marketing campaign.