How to boost instagram posts professionally for your online business
As a business owner, what more would you wish for besides more exposure for your online store, which will mean more profits? How about reaching out to more than 1 billion people? Yes, I know this number looks enormous. Boosting Instagram posts professionally for your online business is a significant step in reaching these increasing monthly active users, considering that 90% follow business accounts.
This should guide you step by step on how you can do that.
What is boost Instagram posts?
When you post a photo, reel, or video for your online business, it is seen by your followers, but this is not enough reach to boost your business. Boosting on Instagram is simply paying to have your post seen by many more people. In other words, it turns your post into an ad for your online business.
What benefits would you get from boosting on Instagram?
There are many benefits that you can get out of Instagram boost, some of which are the following:
- You are building brand awareness with new users by boosting on Instagram, so depending on your budget, you can increase the number of users who can see your ad.
- You drive more traffic to your website. Include a link to your website on your boosted post on Instagram, and you can track how many people have visited your website. You shall observe more sign-ups and sales.
- The budget is very flexible, so you decide how much and long you want your ad to be seen. For example, you can start with 5$ for one post for six days. You can also set a daily budget.
- You get insights and collect data for your market strategies from your boosted posts on Instagram, as every time you boost a post, you receive performance data. This shall help you decide if you wish to sustain boosting your posts for extended periods and also give an insight into the quality of your post.
What type of posts can you boost on Instagram?
As a brand owner, you can boost any content on Instagram, such as:
- Photos you have on your feed
- Video from your feed
- Carousel, which is a gallery that contains multi-content photos and videos that are displayed consecutively.
- Reels, which are short video contents
- Stories you shared on your profile
First Steps to Start Boosting on Instagram
Before looking at boosting your posts on Instagram, you need to do two steps:
- Create an Instagram business account. Before you can boost it, a post must be published.
- Creating quality content or a good post to boost on Instagram can be challenging. You need to understand the audience that is watching your content. Once you know who they are and what they expect, creating content that will attract them becomes more accessible. This is good, but don’t forget that studying your competitors is not less important than studying your audience.
Important Tips for boosting Instagram posts professionally
Now you have created a business account and quality content, this is what you should do next:
Frequency: How often you post matters. Two to three posts a week are usually reasonable, consider more with a larger audience and as you learn raise that to three posts daily, however, every business is different
Hashtags: The average post that includes hashtags increases viewers to more than 12%. With hashtags, you hit two birds with one stone. It introduces your brand to your target audience and attracts new followers and likes.
Reels: More than 90% of Instagram users watch reels weekly. Reels are a proven means to improve your boost and work much better than videos and photos. You can use them to brief your audience about new products, a sale on your selected items, or customers’ positive reviews.
Choose the best time: Timing is everything. Aiming to publish your content at the right time matters is rewarding. The more engagement your post receives, the more chances it will appear on more feeds later. So, on weekdays, before and after working hours is considered perfect, while morning to afternoon is preferable on weekends.
Boost your best posts: When choosing a post to boost, ensure it is high quality. You can tell it will be a hit from some signs, such as the engagement on that post and how many likes, comments, or even shares it has received. The reach of that post is also an indicator of whether it’s the right post to promote because many people saw it.
Use Instagram features: Using Instagram features raises your chances of ranking better on its algorithms, improving your reach and followers. Use editing tools such as filters, music, and effects. You can add captions to make your content more accessible. Adjust the speed of your clips. You can also use stickers and GIFs. Use real editors.
Explore and approach those features, you can confidently and professionally boost your Instagram posts. Try it now and observe the difference.