How to boost Instagram posts professionally for your online business
As a business owner, what more would you wish for besides more exposure for your online store, which will mean more profits? How about reaching out to more than 1 billion people? Yes, I know this number looks enormous. Boosting Instagram posts professionally for your online business is a significant step in reaching these increasing monthly active users, considering that 90% follow business accounts.
This should guide you step by step on how you can do that.
What is boost Instagram posts?
When you post a photo, reel, or video for your online business, it is seen by your followers, but this is not enough reach to boost your business. Boosting on Instagram is simply paying to have your post seen by many more people. In other words, it turns your post into an ad for your online business.
What benefits would you get from boosting on Instagram?
There are many benefits that you can get out of Instagram boost, some of which are the following:
You are building brand awareness with new users by boosting on Instagram, so depending on your budget, you can increase the number of users who can see your ad.
You drive more traffic to your website. Include a link to your website on your boosted post on Instagram, and you can track how many people have visited your website. You shall observe more sign-ups and sales.
The budget is very flexible, so you decide how much and long you want your ad to be seen. For example, you can start with 5$ for one post for six days. You can also set a daily budget.
You get insights and collect data for your market strategies from your boosted posts on Instagram, as every time you boost a post, you receive performance data. This shall help you decide if you wish to sustain boosting your posts for extended periods and also give an insight into the quality of your post.
What type of posts can you boost on Instagram?
As a brand owner, you can boost any content on Instagram, such as:
Photos you have on your feed
Video from your feed
Carousel, which is a gallery that contains multi-content photos and videos that are displayed consecutively.
Reels, which are short video contents
Stories you shared on your profile
First Steps to Start Boosting on Instagram
Before looking at boosting your posts on Instagram, you need to do two steps:
Create an Instagram business account. Before you can boost it, a post must be published.
Creating quality content or a good post to boost on Instagram can be challenging. You need to understand the audience that is watching your content. Once you know who they are and what they expect, creating content that will attract them becomes more accessible. This is good, but don’t forget that studying your competitors is not less important than studying your audience.
Important Tips for boosting Instagram posts professionally
Now you have created a business account and quality content, this is what you should do next:
Frequency
Hashtags
Reels
Choose the best time
Boost your best posts
Use Instagram features
